Dynamic Growth Practice Rebrands as LANCO Dental Care

Over 40 years ago, Dr. J. Steven Gibson opened Gibson Dental Care with one mission in mind: to provide quality, patient-centered dentistry to Lancaster County and to build relationships with his patients based on trust. As Dynamic Growth carries on Dr. Gibson’s vision and the practice continues to evolve, we decided it was time for the name to better match our commitment to the Lancaster County community that we’ve had the privilege of serving. To those ends, as of March 2021, Gibson Dental Care is now officially LANCO Dental Care.

Dr. Mask Takes Over As Practice Leader

Following Dr. Gibson’s 2020 retirement, Dr. Franklin Reed Mask assumed the reins of practice leader at LANCO Dental. Dr. Mask’s career path has taken him from The University of Mississippi to The University of Pittsburgh School of Dental Medicine and then to St. Mary’s, PA before settling in bucolic Lancaster county. Dr. Mask has nearly twenty years experience in family and cosmetic dentistry, exclusively in Pennsylvania.

“It has been my pleasure and honor to meet, treat, and get to know our wonderful patients. I am thrilled to work alongside our awesome team as we become LANCO Dental Care and continue to provide the high standard of comprehensive dental care that our patients expect and deserve.”

Dr. Franklin Reed Mask of LANCO Dental Care

Dr. Mask has spent the past several months juggling the practice transition amidst a global pandemic. Those efforts included not only meeting team members and existing patients, but also steering LANCO Dental through different COVID protocols based on American Dental Association (ADA) and U.S. Centers for Disease Control and Prevention (CDC) guidance. That attention to patient safety, coupled with marketing support from Dynamic Growth, paid off as this Spring the practice added three times the number of new patients it had added in prior years.

New Branding and Operating Solutions

The practice name change was accompanied by an updated logo, color scheme, and website. Particularly, a resources section of the website addresses various stages of the patient journey. For example, a first-visit guide, patient registration center, and detailed financing and loyalty options all aim to streamline the new patient process from awareness to chair.

In addition to the updated website, the practice continues to build on the improvements that it made in 2020. That includes participating with dental insurances, enabling online bill payments, and adding both evening and Saturday hours to enhance patient convenience. Each of these changes reflects LANCO Dental Care’s ongoing commitment to best serving the current needs of its Lancaster County community.

A Team Effort

The entire team at LANCO Dental has worked together to make the transition possible, and they anticipate making Lancaster smile under the new LANCO name. Shelly, Elaine, Mandi, Lea, Samantha, Chloe and Shonda continue to provide care as they work alongside Dr. Mask. While their name and leader has changed, the practice continues to provide the gold standard of care Lancastorians have come to expect from Gibson Dental Care, provided by the same great team, at the same location, as LANCO Dental Care.